Creating Meaningful
Connections
We're passionate about helping businesses create authentic relationships through high-quality promotional products and custom merchandise.
Our Story
Founded in 2023, Smilie began as a small team with a bold vision — to make quality gifting effortless, accessible, and meaningful. From our early days to today, our mission remains the same: to help organisations express appreciation and strengthen connections through gifts that truly matter.
Gifts That Matter
Innovation Meets Thoughtfulness
The Problem We Set Out to Solve
Corporate gifting has long been seen as a chore — low-quality products, high minimum order quantities, opaque pricing, and tedious ordering processes.
We built Smilie to change that.
By leveraging technology and a mature supply chain, we make it easy for businesses to discover the right gifts, customise them effortlessly, and deliver anywhere — whether it's one recipient or thousands across multiple locations — all at a fraction of the traditional cost.
Our Philosophy
In the corporate world, gifts are more than transactions — they're gestures that connect brands with people, spark loyalty, and leave lasting impressions. Yet, the process of planning, sourcing, and delivering memorable gifts often feels overwhelming.
Driven by the belief that gifting should be both personal and seamless, Wee Leng and Wenhao founded Smilie to bring back the joy and sincerity of giving. By combining technology with human thoughtfulness, we're redefining how businesses connect — one meaningful gift at a time.
Mission & Vision
Mission
To empower businesses and organisations with high-quality, personalised promotional products that strengthen brand presence and foster meaningful connections.
Vision
To be the leading corporate gifts and branded merchandise company in Asia — recognised for quality, speed, and transparency.
Meet Some of Us
Both Co-Founders
Wee Leng
Co-Founder
Wee Leng finds it extremely wasteful to indulge in meaningless gifting and believes that delightful experiences and innovation can make gifting more sustainable.
She graduated with a double degree in Business Management and Accountancy from Singapore Management University and started her career in large multinationals, including Siemens and Apple, doing Market Development work.
An interest in the dynamic startup ecosystem brought her to Berlin where she led the Asian Market Development for SaaS company Uberall. She later started an environmental sustainability startup before founding Smilie to transform the gifting industry.
Wenhao
Co-Founder
Wenhao has always found the traditional gifting industry ripe for disruption and sees huge potential in helping businesses derive more value from their gifting practices and budget.
He is a serial entrepreneur from age 19 and has run businesses across software development, high-end printing, paint production, and construction. His management experiences include running Allegro Print and managing the sales team at XOPA AI.
Having successfully exited from a previous business, he is excited to build a revolutionary platform in the gifting industry that scales.
The passionate people behind Smilie
Johanes Peter Vincentius
Senior Software Engineer
Peter believes that great software should be simple — empowering scalability and creativity without unnecessary complexity. At Smilie, he leads the development of the company's gifting platform, focusing on building a reliable and scalable foundation.
Before joining Smilie, he worked as a software engineer at several startups, including the Singapore-based agri-tech company Farmio.
He takes a pragmatic approach to engineering — prioritizing clarity, simplicity, and long-term reliability over trends or overengineering.
