About Smilie
We're passionate about helping businesses and organizations create meaningful connections through high-quality promotional products and custom merchandise.
Delightful Connections
Smilie creates authentic connections through the power of meaningful gifts. In the corporate world, gifts serve as expressions that bridge organizations and individuals, fostering brand loyalty and affiliation. However, the intricate process of planning, sourcing, and delivering remarkable gifts can be daunting for many.
Wee Leng and Wenhao embarked on a mission to rekindle the genuine delight and profound meaning that gifts can convey. Leveraging the synergy of technology and human thoughtfulness, Smilie is committed to revolutionizing the way businesses establish connections, one considerate gift at a time.
Our goal is to simplify the gifting process, enabling companies to create lasting impressions effortlessly and authentically.
Meaningfulness
Meaningfulness drives us to go beyond the ordinary, curating gifts that are reflections of genuine care.
Innovation
Meaningfulness drives us to go beyond the ordinary, curating gifts that are reflections of genuine care.
Connection
Connection binds us to our clients and their recipients, fostering relationships that are as meaningful as the gifts themselves.
Our Clients
Our Story
Founded in 2015, Smilie.io started as a small team with a big vision: to make promotional products accessible, affordable, and impactful for businesses of all sizes. What began as a local printing shop has grown into a comprehensive promotional products company serving clients across the globe.
We believe that every brand has a story worth telling, and promotional products are one of the most effective ways to share that story. From custom t-shirts and branded merchandise to corporate gifts and event materials, we help our clients make lasting impressions.
Our Mission
To empower businesses and organizations with high-quality promotional products that strengthen their brand presence and create meaningful connections with their audience.
Our Vision
To be the leading provider of promotional products, known for our quality, innovation, and exceptional customer service.
Our Values
Quality First
We never compromise on quality. Every product we deliver meets our high standards for durability, appearance, and customer satisfaction.
Customer Focus
Our customers are at the heart of everything we do. We listen, understand, and deliver solutions that exceed expectations.
Innovation
We continuously explore new technologies and techniques to improve our products and services for our customers.
Teamwork
We believe in the power of collaboration. Our diverse team works together to deliver exceptional results for every project.
Integrity
We conduct business with honesty, transparency, and ethical practices in all our interactions and operations.
Reliability
You can count on us to deliver on time, every time. We understand the importance of deadlines and work hard to meet them.
By the Numbers
Our commitment to excellence is reflected in our track record
Meet Our Team
The passionate people behind Smilie.io
Sarah Johnson
CEO & Founder
Passionate about helping businesses grow through effective promotional strategies.
Mike Chen
Head of Production
Ensures every product meets our high quality standards and customer expectations.
Emily Rodriguez
Customer Success Manager
Dedicated to providing exceptional customer service and building lasting relationships.
Founder's Story
Wee Leng finds it extremely wasteful to indulge in meaningless gifting and believes that delightful experiences and innovation can make gifting more sustainable. She graduated with a double degree in Business Management and Accountancy from Singapore Management University Management University and started her career in large multinationals, including Siemens and Apple, doing Market Development work. An interest in the dynamic startup ecosystem brought her to Berlin where she led the Asian Market Development for a SaaS company – Uberall. Following which, she started an environmental sustainability startup out of interest before founding Smilie to focus on transforming the gifting industry.
Wenhao has always found the traditional gifting industry ripe for disruption and sees huge potential in helping businesses derive more value from their gifting practices and budget. He is a serial entrepreneur from age 19 and has run businesses across software development, high-end printing, paint production and construction. His management experiences include running Allegro Print and managing the sales team at XOPA AI . He has successfully exited from a previous business XOPA AI. He has successfully exited from a previous business and is excited to build a revolutionary platform in the gifting industry that scales.