Case Studies
Real results from
real gifting programmes
See how sales, marketing, and HR teams across Singapore and Southeast Asia use Smilie to build relationships, drive revenue, and create moments that matter.
Sales
Gifting strategies that open doors, build relationships, and keep clients loyal - from the first cold outreach to milestone celebrations.
Sales ProspectingAspireCelebrating startup milestones to open doors
Branded Prosecco gifts sent at fundraising and milestone moments drove a 25% increase in discovery call bookings.
25% more discovery calls
Cold Outreach GiftingEnclave EventsConversation starters that opened real pipeline
Seasonally themed gift boxes converted nearly 40% of cold outreach recipients into conversations.
~40% response rate
Sales Team GiftingAirwallexAutonomous gifting with full brand control
Each AE and SDR manages their own Smilie account - centralised brand assets, full spend visibility for leadership.
Per-rep accounts, one brand
Customer SuccessWorldFirstMilestone celebrations that build loyalty
Tiered gifting at first transaction and high-spend milestones - branded speaker plus QR referral card, then curated gift boxes.
Two milestone tiers
Marketing
Branded gifting that makes events memorable, festive seasons meaningful, and VIP relationships feel genuinely valued.
Segmented Event GiftingGONGTwo-tier event gifting for high-value impact
Festive goodie bags for every dinner guest, premium invitation boxes delivered to high-value prospects' doorsteps.
Two-tier gifting approach
VIP & Executive GiftingBlueYonderA bespoke gift that commands C-suite presence
Handcrafted sapphire blue whisky glass in a laser-engraved wooden box - invitation gift for a Japanese-themed executive event.
Bespoke C-suite gift
Festive GiftingMultiple ClientsCelebrating Mid-Autumn with modern elegance
Premium mooncake gift sets blending traditional elements with modern presentation - 1,000+ sets delivered across multiple clients.
1,000+ sets delivered
Customer Incentive CampaignMerck GroupDriving sales with a Spend & Redeem campaign
Two spending tiers, four gift choices - a one-month campaign that increased sales volume and acquired new customers.
Two spending tiers
Event / Sustainable GiftingNEC Asia PacificA gala gift that lets attendees do good
Attendees chose between a physical gift or donating the equivalent value to charity - 20% of budget diverted to charitable causes.
20% to charity
People Team
Employee gifting that makes every hire feel welcomed, every milestone acknowledged, and every team member genuinely appreciated.
Sales Team RewardsCartaRewarding high performers with a gift of their choice
30+ curated gift options, fully automated quarterly rewards - 100% automated distribution, zero admin for the Office Manager.
100% automated
Employee Christmas GiftsFinovaPersonalised Christmas gifts for every employee
All 70 employees mix-and-matched their own Christmas gift sets - 100% participation, zero gift waste.
100% participation, zero waste
Let's design your
gifting programme.
Tell us about your team, goals, and occasion - we'll put together a tailored gifting strategy within 24 hours.
