Merck Promotional Campaign

Spend and Redeem with existing customers

Case Study Image: Merck Group

Project Overview

Industry

Healthcare

Target Audience

Existing and new customers of laboratory products

Counterpart

Marketing Team

Goal

Incentivise spending per customer within a specific time period to help sales team hit their targets.

Gifting Occasion

Gifting a treat to the purchasing team for spending a certain minimum amount within the promotional period.

Desired Outcome

More customers spending a certain minimum amount to help sales team hit target. Acquire new customers with the promotion.

The Experience

We partnered with the Marketing team at Merck to implement a Spend and Redeem a gift of your choice program. Two gifting campaigns with different gift options were created, one for each spending tier. Customers could choose to receive Birds of Paradise Gelato Pints x 12, Paris Baguette Pastry Set, Irvin's Singapore Snacks Set, or Fruits Basket. The campaign lasted a month, and Merck saw an increase in sales volume from both existing and new customers.

Results

✓Increased sales volume during campaign period
✓New customer acquisition through promotion
✓Multiple gift tier options for different spending levels

Related Topics

promotional campaigncustomer incentivesales boost

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