Aspire Prospects

Celebrate milestones of the startup community

Case Study Image: Aspire

Project Overview

Client

Aspire

Industry

Banking

Target Audience

Startup Leaders

Counterpart

Demand Generation Team

Goal

Establish a touchpoint with business leaders of the startup community and augment Aspire's familiarity as a strong banking partner.

Gifting Occasion

A gift to the business leader and/or team of a growing startup each time they celebrate a milestone – for example, a new fundraising round, a new CEO, or a new product launch.

Desired Outcome

A discovery call booked with one of the representatives from the Aspire team and a warm touchpoint to attend future Aspire-led events.

The Experience

We partnered with the Business Development team of Aspire to identify the most suitable gift that could represent the brand in celebratory moments. The Torresella Prosecco from Italy was chosen for its quality and suitable price point, on top of having a complementary mint green label. Each bottle of prosecco is carefully bubble wrapped, packaged in Aspire branded wine holder and signed off with a card from an Aspire team member. It is then delivered directly to the intended recipient as a surprise on behalf of Aspire.

Results

Successful touchpoints with 50+ startup leaders
25% increase in discovery call bookings
Enhanced brand recognition in startup ecosystem

Related Topics

sales engagementmilestone celebrationstartup community

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