Celebrating milestones to
open doors with Aspire
Aspire's demand generation team used Smilie to send a personalised bottle of Prosecco to startup leaders each time they hit a milestone, creating a warm, brand-aligned touchpoint that converted to discovery calls.
Breaking through to busy
startup leaders
Aspire's demand generation team wanted to establish meaningful touchpoints with business leaders in the startup community, at the moments that mattered most to them. Cold outreach alone was not creating the warmth they needed. They wanted a gifting solution that could represent the Aspire brand in celebratory moments, at a new fundraising round, a new CEO appointment, or a new product launch, and create a natural reason to start a conversation.
A celebratory gift
at the right moment
Smilie partnered with Aspire's Business Development team to identify the most suitable gift for celebratory moments. The Torresella Prosecco from Italy was chosen for its quality, suitable price point, and complementary mint green label. Each bottle is carefully bubble-wrapped, packaged in an Aspire-branded wine holder, and signed off with a personalised card from an Aspire team member, then delivered directly to the recipient as a surprise.
Torresella Prosecco from Italy
Selected for its quality, price point, and mint green label that complemented the Aspire brand -- a premium yet approachable celebratory gift.
Aspire-Branded Wine Holder + Card
Each bottle is packaged in a branded wine holder and accompanied by a personalised card from an Aspire team member, making the gift feel genuinely personal.
Startup Milestone Moments
Sent each time a startup leader celebrated a milestone, such as a new fundraising round, a new CEO, or a new product launch, timed to feel relevant and timely.
Direct to Recipient as a Surprise
Smilie delivered each gift directly to the intended recipient. The gifting team then provided delivery status updates to Aspire once completed.
Warm touchpoints that
converted to conversations
The milestone gifting programme established successful touchpoints with 50+ startup leaders and drove a 25% increase in discovery call bookings. By showing up at the moments startup leaders were celebrating, Aspire positioned itself as a brand that pays attention, not just another bank reaching out cold.
More Case Studies
Conversation Starters, Enclave Events
Nearly 40% of gifted prospects responded or entered a conversation.
Managed Autonomous Gifting, Airwallex
Each rep manages their own Smilie account with full brand consistency.
Milestone Celebrations, WorldFirst
Tiered gifting at first transaction and high-spend milestones.
Let's design your
sales prospecting gifting.
Tell us about your target audience, milestone triggers, and brand, and we'll design a gifting experience that opens doors within 24 hours.
