Sales Prospecting

Celebrating milestones to
open doors with Aspire

Aspire's demand generation team used Smilie to send a personalised bottle of Prosecco to startup leaders each time they hit a milestone, creating a warm, brand-aligned touchpoint that converted to discovery calls.

Client
Aspire
Use Case
Sales Prospecting
Sales
50+
startup leaders reached with successful gifting touchpoints
25%
increase in discovery call bookings
Branded
Torresella Prosecco in Aspire-branded wine holder with personalised card
Carta hero gift boxes for a corporate gifting case study
The Challenge

Breaking through to busy
startup leaders

Aspire's demand generation team wanted to establish meaningful touchpoints with business leaders in the startup community, at the moments that mattered most to them. Cold outreach alone was not creating the warmth they needed. They wanted a gifting solution that could represent the Aspire brand in celebratory moments, at a new fundraising round, a new CEO appointment, or a new product launch, and create a natural reason to start a conversation.

  • Target audience: startup founders and business leaders celebrating milestones
  • Goal: establish a warm touchpoint and augment Aspire's familiarity as a banking partner
  • Desired outcome: a discovery call booked and a warm connection to attend future Aspire events
The Approach

A celebratory gift
at the right moment

Smilie partnered with Aspire's Business Development team to identify the most suitable gift for celebratory moments. The Torresella Prosecco from Italy was chosen for its quality, suitable price point, and complementary mint green label. Each bottle is carefully bubble-wrapped, packaged in an Aspire-branded wine holder, and signed off with a personalised card from an Aspire team member, then delivered directly to the recipient as a surprise.

  • The Gift

    Torresella Prosecco from Italy

    Selected for its quality, price point, and mint green label that complemented the Aspire brand -- a premium yet approachable celebratory gift.

  • The Personalisation

    Aspire-Branded Wine Holder + Card

    Each bottle is packaged in a branded wine holder and accompanied by a personalised card from an Aspire team member, making the gift feel genuinely personal.

  • The Trigger

    Startup Milestone Moments

    Sent each time a startup leader celebrated a milestone, such as a new fundraising round, a new CEO, or a new product launch, timed to feel relevant and timely.

  • The Delivery

    Direct to Recipient as a Surprise

    Smilie delivered each gift directly to the intended recipient. The gifting team then provided delivery status updates to Aspire once completed.

Aspire branded Prosecco gift delivered to a startup founder's office
The Result

Warm touchpoints that
converted to conversations

The milestone gifting programme established successful touchpoints with 50+ startup leaders and drove a 25% increase in discovery call bookings. By showing up at the moments startup leaders were celebrating, Aspire positioned itself as a brand that pays attention, not just another bank reaching out cold.

  • Successful touchpoints with 50+ startup leaders
  • 25% increase in discovery call bookings
  • Enhanced brand recognition in the startup ecosystem
  • Gifting team provided delivery status updates throughout the campaign

More Case Studies

Want results like this?

Let's design your
sales prospecting gifting.

Tell us about your target audience, milestone triggers, and brand, and we'll design a gifting experience that opens doors within 24 hours.

Talk to UsChat on WhatsApp