The Structure
Individual Smilie Accounts Per Rep
Each AE and SDR has their own account -- they act on gifting opportunities independently, without waiting for a centralised approval process.
Sales Team Gifting
Autonomous gifting
with full brand control
Airwallex's AEs and SDRs each manage their own Smilie account, sending curated gift sets to priority accounts as part of their outreach strategy -- with brand consistency enforced centrally and full spend visibility for leadership.
Client
Airwallex
Use Case
Managed Autonomous Gifting
Per-rep accounts
each AE and SDR manages their own Smilie account independently
Centralised assets
brand consistency maintained through centralised asset storage on the platform
Full visibility
team leaders see gifting spend and budget allocation across the entire sales org
The Challenge
Sales reps who need
gifting at their own pace
Airwallex's AEs and SDRs operate on individual sales cycles. They need to send gifts to priority accounts at the right moment -- not on a centralised schedule set by procurement. But giving reps full autonomy over gifting creates risk: off-brand sends, untracked spend, and no visibility for leadership into where the gifting budget is going.
AEs and SDRs work on individual timelines -- centralised gifting approval creates bottlenecks
Brand consistency must be maintained even when each rep is gifting independently
Leadership needs full spend visibility across the sales organisation to manage budgets
The Approach
Individual accounts.
One brand. Full visibility.
Each Airwallex AE and SDR manages their own Smilie account, giving them the flexibility to gift priority accounts in line with their individual sales cycle. The platform ensures brand consistency through centralised asset storage. Team leaders have full visibility into gifting spend and budget allocation across the entire sales organisation.
The Brand Control
Centralised Asset Storage
Smilie stores Airwallex's brand assets centrally -- logos, approved messaging, packaging specifications -- ensuring every rep's gift is on-brand.
The Oversight
Full Spend Reporting for Leaders
Team leaders see gifting spend and budget allocation across the entire sales organisation from a single dashboard.
The Gifts
Curated Gift Sets for Priority Accounts
Gift sets included custom branded figurines, a Castlery x Airwallex collaboration set, Arsenal merchandise, and personalised tea sets.
The Result
Sales autonomy.
Brand consistency. Spend control.
The managed autonomous model gave Airwallex's sales team the speed to act on gifting moments in their individual pipelines, without the risk of off-brand sends or untracked spend. Every gift reflected Airwallex. Every dollar was visible to leadership.
AEs and SDRs gift priority accounts at the right moment -- independently and without bottlenecks
Every gift reflects Airwallex's brand through centralised asset management
Team leaders maintain full spend and budget visibility across the sales organisation
Scales across a large, distributed sales team without additional procurement overhead
More Case Studies
Events & VIP
Segmented Event Gifting -- GONG
Two-tier gifting: door gifts for all guests, premium boxes for high-value prospects.
Sales Outreach
Conversation Starters -- Enclave Events
Nearly 40% of gifted prospects responded or entered a conversation.
Customer Success
Milestone Celebrations -- WorldFirst
Tiered gifting at first transaction and spending milestones.
Want results like this?
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sales gifting programme.
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