Airwallex Managed Autonomous Gifting
Autonomous gifting with full brand control
Individual accounts. One brand. Full visibility.
Client:
AirwallexIndustry:
Fintech
Target Audience:
AEs, SDRs, and priority sales accounts
Counterpart:
Sales Leadership
Goal:
Give Airwallex's sales reps the autonomy to send curated gifts at the right point in their individual sales cycles while preserving brand control and spend visibility.
Gifting Occasion:
Priority-account outreach and relationship-building moments across the Airwallex sales organisation.
Desired Outcome:
A managed autonomous gifting model where each rep can act quickly, every gift stays on brand, and leaders can track spend across the team.
The smilie.io Experience
Each Airwallex AE and SDR manages their own Smilie account, giving them the flexibility to gift priority accounts in line with their sales cycle. Centralised brand asset storage keeps gifts consistent, while leadership reporting shows gifting spend and budget allocation across the sales organisation.
→ Design your sales gifting programme
Key Results
Per-rep gifting accounts for AEs and SDRs
Centralised brand assets for consistent sends
Full spend visibility across the sales team
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