Gifting at the moments
that build loyalty
Smilie helps WorldFirst drive engagement and loyalty through targeted physical gifting at key moments in the customer journey, from the first transaction to high-value spending milestones.
Turning transactions into lasting relationships
WorldFirst needed a way to acknowledge and reward customers at two specific moments in their journey: completing their first transaction, and reaching a high-spend milestone. Email confirmations alone were not creating the emotional connection that drives referrals and long-term loyalty. A physical gifting programme tied to customer behaviour could change that.
Two milestones.
Two levels of recognition.
Smilie designed a two-tier gifting programme triggered by specific customer milestones. New accounts completing their first transaction receive a branded speaker and QR card promoting spending incentives and referrals. High-value accounts hitting spending milestones receive curated gift boxes with personalised QR cards unlocking exclusive rewards and promotions.
Branded Speaker + QR Referral Card
New accounts completing their first transaction receive a branded Bluetooth speaker and a personalised QR card promoting spending incentives and referrals.
Curated Gift Box + QR Rewards Card
High-value accounts hitting spending milestones receive a curated gift box with a personalised QR card unlocking exclusive rewards and promotions.
QR Cards as Engagement Tools
Each gift includes a QR card, a measurable way to activate referrals, unlock promotions, and track which gifted accounts took further action.
Direct to Account Holder
Gifts are dispatched directly to account holders' addresses, personalised per recipient and timed to the specific milestone trigger.
Transactions that feel like relationships
The tiered milestone programme gave WorldFirst a scalable, branded way to acknowledge customers at the moments that matter. New accounts experienced a memorable first-transaction moment. High-value accounts felt personally recognised at their spending milestones, and the QR cards created a measurable pathway from gift to referral or promotion redemption.
More Case Studies
Exclusive Invitation Gift, BlueYonder
A bespoke invitation gift that helped an executive event feel personal and premium.
Conversation Starters, Enclave Events
Nearly 40% of gifted prospects responded or entered a conversation.
Managed Autonomous Gifting, Airwallex
Each rep manages their own account with full brand consistency and spend visibility.
Let's design your
customer milestone programme.
Tell us about your customer journey and gifting goals. We will put together a tailored approach within 24 hours.
