A bespoke gift that
commands presence
To drive prestige attendance at an exclusive Japanese-themed executive event, Smilie created a bespoke outreach gift for BlueYonder's C-suite prospects, signalling to each recipient that their presence was personally valued.
Client
BlueYonder
Use Case
Exclusive Invitation Gift
The exclusive target audience: senior executives whose calendars are difficult to command.
A handcrafted sapphire blue whisky glass with whisky stones in a custom-branded wooden box.
An executive event where the gift reflected the occasion's prestige and aesthetic.
The Challenge
Convincing C-suite to clear their calendar
BlueYonder was hosting an exclusive Japanese-themed executive event for senior prospects. C-suite leaders receive dozens of event invitations, and most go ignored. A standard digital invite would not convey the prestige of the occasion or the personal value BlueYonder placed on each prospect's attendance. The invitation itself needed to arrive as an experience.
The Approach
A gift that IS the invitation.
Smilie created a bespoke outreach gift designed to make each C-suite prospect feel personally invited. Each set featured a handcrafted sapphire blue whisky glass with whisky stones, presented in a custom-branded wooden box: an artisanal, Japanese-inspired object that communicated the event's premium nature before the prospect had read a single word.
The Gift
Handcrafted Sapphire Blue Whisky Glass
A handcrafted whisky glass in sapphire blue, chosen to reflect the Japanese-themed aesthetic of the event and the premium nature of the invitation.
The Accompaniment
Whisky Stones
Presented alongside whisky stones, completing the set and making the gift immediately useful and distinctive.
The Packaging
Custom-Branded Wooden Box
The glass and stones were presented in a custom wooden box laser-engraved with the BlueYonder logo, making the unboxing as impressive as the gift.
The Signal
Presence Personally Valued
The gift signalled to each C-suite recipient that their presence at the event was personally valued, not a bulk calendar invite.
The Result
An invitation that could not be ignored
The bespoke gift elevated the event invitation from a calendar request to a tangible, premium experience of the BlueYonder brand. The sapphire blue whisky glass and custom wooden box made the event's Japanese-themed prestige feel real before the prospect ever stepped through the door.
More Case Studies
Want results like this?
Let's design your VIP gifting experience.
Tell us about your event, target audience, and the impression you want to make. We'll design something unforgettable.
