Tier 1 -- All Guests
Festive Goodie Bag
Small, curated festive goodie bags handed out to every dinner guest, ensuring every attendee felt the warmth of the occasion.
Events & VIP Gifting
Segmented event gifting
for high-value impact
For GONG's curated dinner event, Smilie designed a two-tier gifting approach: small festive goodie bags for every dinner guest, and a premium invitation gift box delivered directly to high-value prospects' doorsteps.
Client
GONG
Use Case
Segmented Event Gifting
Two-tier
gifting approach: goodie bags for every guest, premium boxes for selected prospects
Premium boxes
delivered directly to high-value prospects' doorsteps ahead of the event
Exclusive touch
an elevated gifting approach for selected prospects, at discretion, beyond the event
The Challenge
Honouring every guest while
elevating the VIPs
GONG hosted a curated dinner event with a mix of general attendees and high-value prospects. A single gift tier would either underserve the VIPs or over-invest in general guests. They needed two distinct gifting experiences managed seamlessly through one partner, without the hierarchy being obvious on the night.
Curated dinner event with guests of different strategic value to the business
Needed differentiated gifting without creating a visible or awkward hierarchy at the event
Required two separate gift experiences managed through a single fulfilment partner
The Approach
Two gifts.
Two levels of impression.
Smilie designed a two-tier strategy. Every dinner guest received a small festive goodie bag: thoughtful, seasonal, and on-brand. High-value prospects received a premium invitation gift box delivered directly to their doorstep before the event, creating a sense of exclusivity and personal attention before they even arrived.
Tier 2 -- VIP Prospects
Premium Invitation Gift Box
A premium gift box delivered directly to high-value prospects' doorsteps ahead of the event, creating anticipation and a personal first impression.
The Principle
Exclusive Without Being Obvious
An elevated gifting approach for selected prospects, at discretion, created an exclusive personal touch whilst honouring the presence of every event guest.
The Delivery
Direct to Doorstep
Premium boxes were dispatched to prospects' addresses before the event, arriving as a personalised pre-event touchpoint, separate from the event itself.
The Result
Every guest honoured.
Key prospects personally touched.
The two-tier approach achieved both goals: every dinner guest received a branded festive goodie bag, while high-value prospects experienced a premium gift at their door, positioning GONG as a brand that pays personal attention to the relationships it values most.
Every dinner guest received a branded festive goodie bag at the event
High-value prospects received a premium gift box delivered to their doorstep
The two-tier approach created an exclusive touch without a visible hierarchy on the night
Managed end-to-end by Smilie: sourcing, branding, packing, and both delivery modes
More Case Studies
Sales Outreach
Managed Autonomous Gifting -- Airwallex
Each rep manages their own Smilie account with full brand consistency and spend visibility.
Sales Outreach
Conversation Starters -- Enclave Events
Nearly 40% of gifted prospects responded or entered a conversation.
VIP Gifting
Exclusive Invitation Gift -- BlueYonder
A bespoke invitation gift that helped an executive event feel personal and premium.
Want results like this?
Let's design your
event gifting strategy.
Tell us about your event, audience tiers, and gifting goals. We'll put together a tailored approach within 24 hours.
