Segmented Event Gifting for GONG
Segmented event gifting for high-value impact
Two gifts. Two levels of impression.
Client:
GONG
Industry:
Marketing Events
Target Audience:
Dinner guests and high-value prospects
Counterpart:
Marketing Team
Goal:
Honour every dinner guest while giving high-value prospects a premium pre-event touchpoint that felt personal and exclusive.
Gifting Occasion:
A curated dinner event with festive goodie bags for every guest and premium invitation boxes for selected prospects.
Desired Outcome:
Create a two-tier gifting approach that elevated VIP prospects without making the hierarchy visible during the event.
The smilie.io Experience
Smilie designed a two-tier strategy. Every dinner guest received a small festive goodie bag, while high-value prospects received a premium invitation gift box delivered directly to their doorstep before the event.
→ Design your event gifting strategy
Key Results
Two-tier gifting approach for general guests and selected prospects
Premium boxes delivered to high-value prospects before the event
Exclusive touch created without a visible hierarchy on the night
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