Conversation starters that opened real pipeline
How Enclave Events used seasonally themed gift boxes to cut through cold outreach noise and convert nearly 40% of recipients into conversations.
A gift worth opening the email for
Client:
Enclave Events
Industry:
Events
Target Audience:
CxO and VP-level prospects at mid-to-large companies
Counterpart:
Sales Team
Goal:
Cut through cold outreach noise with a memorable first impression that gives senior decision-makers a genuine reason to respond.
Gifting Occasion:
Seasonal prospecting sends across Chinese New Year, mid-year, and Christmas campaigns.
Desired Outcome:
Convert a carefully selected prospect list into warm sales conversations and qualified pipeline.
The smilie.io Experience
Smilie helped Enclave Events turn cold outreach into a physical, timely brand moment. Each campaign uses a curated seasonal gift box, a handpicked list of around 50 prospects, and a personalised letter so the follow-up feels natural rather than generic. The approach created a predictable outreach cadence and converted nearly 40% of recipients into responses or sales conversations.
→ Design your prospecting gift campaign
Key Results
Nearly 40% of recipients responded or entered a conversation
Three seasonal sends each year across CNY, mid-year, and Christmas
Around 50 high-fit prospects selected for each campaign
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