Prospecting and Outreach

Conversation starters
that opened real pipeline

Enclave Events used seasonally themed gift boxes to cut through cold outreach noise and converted nearly 40% of recipients into conversations.

Client
Enclave Events
Use Case
Cold Outreach Gifting
Sales
~40%
of recipients responded or entered a conversation
3x
per year, across CNY, mid-year, and Christmas
~50
carefully selected prospects per send
Enclave Events gift box with branded packaging, wine, gourmet snacks, and outreach letter
The Challenge

Cold outreach that gets ignored

Enclave Events plans high-end corporate events. Their ideal clients are senior decision-makers who receive dozens of cold outreach messages every week and ignore most of them. A well-written email was not cutting through. They needed something that would stop someone mid-scroll and create a genuine reason to respond.

✓Target audience: CxO and VP-level prospects at mid-to-large companies
✓Previous outreach had low open and response rates despite strong copy
✓No existing relationship, so Enclave needed a warm, memorable first impression
The Approach

A gift worth opening the email for

Three times a year, Enclave sends around 50 carefully chosen prospects a seasonally curated gift box, timed to a relevant occasion. The Christmas send featured a cheese board themed set. Each box was paired with a personalised outreach letter introducing Enclave's services.

The Gift

Seasonally Themed Gift Box

Curated contents matched to the season. The Christmas send featured a cheese board set with premium accompaniments, wine, and gourmet snacks.

The Message

Personalised Outreach Letter

A handwritten-style letter inside the box introduced Enclave Events and gave the prospect a clear, low-friction reason to respond.

The Cadence

3x per Year

CNY, mid-year, and Christmas sends, each themed to the season so the gift felt timely rather than generic.

The Selection

~50 Curated Prospects

Not a mass send. Each recipient was handpicked as a high-fit prospect, keeping ROI strong despite the per-gift cost.

Open Enclave Events gift box showing gourmet items and personalised outreach letter
The Result

Cold outreach turned into real pipeline

Nearly 40% of recipients responded or entered a conversation, a dramatically higher rate than standard digital outreach. The gift gave each prospect a tangible reason to open the follow-up email, and the personalised letter inside made the ask feel natural.

✓~40% response or conversation rate from gifted outreach
✓Enclave's expertise was communicated through the gift itself, not just the copy
✓The seasonal cadence created a predictable pipeline engine, 3x per year
✓High-fit prospect selection kept ROI strong despite the per-gift cost

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